INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is vital to everything that you are
planning to do for your business. But the catch for lots of people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you will
need to understand all of recent updates in order to be readied for the future,
and the new changes in Pidgeon herald some interesting news for local
Ellenbrook businesses.
Previously we have had Google Panda,
Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it
has actually made a many rather subtle changes that is vital to get your head
around if you are trying to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update with this series, and it laid the foundation for what
Google considered becoming a 'good website' and punished those that were not
structured well. Penguin then appeared and started attacking all the dodgy
sites that are using underhanded techniques or attempting to buy links-- it
pushed again towards websites ought to 'earn' a positon instead of buy one.
Hummingbird added a new feature to the game
and made all of us count on the need for 'responsive design' and recognise the
way that the modern user browses the internet. So this brings us to Pidgeon.
Hopefully, you can see the theme that has been building-- Search Engines reward
those deserving. Pidgeon caries on the tradition, but it takes it even further
and helps the locals too!
Essentially Pidgeon has set a higher focus
upon the importance of local search results to any search queries. What does
this mean? Well let's consider two companies, one is a small local Ellenbrook
business, has been around for decades, and is aiming to increase their INTERNET
MARKETING. The other is a new franchise store from a company that has 100s of
outlets around the country.
Previously, the smaller local Ellenbrook
store would be having a hard time with INTERNET MARKETING because they would
need to match the budget of the larger company. This meant that many small
companies were just giving up on INTERNET MARKETING or wasting their money and
time. With Pidgeon, a search in Ellenbrook, is now more likely to rank a local
Ellenbrook business as a high result compared to one with a national office
elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand so that you can get the best from your business!
If you really want to drive your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend taking a
look at Internet Marketing Experts Ellenbrook, call 1300 595 013 or visit at
www.internetmarketingexpertsEllenbrook.com.au
