Digital Advertising Ellenbrook is a remarkable part which you need to try for your local
Ellenbrook business if you would like to enhance your SEO campaign. The very
best spot to turn to is Google AdWords to learn how to use advertising, another
area is Facebook ads, but let's start-off today with running through a few tips
about Google AdWords and its affect upon SEO and Advertising.
Start off by visiting www.google.com.au/adwords
From here you can start off on
your grand journey of Google advertising.
But before you start, know this:
- You will not see results unless you commit - don't only spend $1 and count on amazing results.
- You have to let your ad campaign run for a minimum of a week - if you try and interpret the results before this you will not see what really happens, there is often a peak of curiosity at the start, which will soothe after a week.
- And there are similarly two different systems in Google AdWords. There is AdWords 'classic' and also Google AdWords 'Express'.
- You can make an advertisement for your Ellenbrook business through Express far quicker than classic AdWords, on the other hand you will have less options and less tools.
- Your Ad Campaigns don't transfer between the two systems, so you can't manage an express ad from Classic AdWords.
So it is rather
simple to establish your campaign, simply Google AdWords, select 'start
campaign' and you are one your way! Just simply choose your place (such as
Ellenbrook) and your Budget. But I have always found the part that people find
tricky understands what to actually write for your ad.
Headline
The headline is
the title of an ad. It must be enticing and eye-catching! It must be contained
in only twenty-five characters. Note: the headline can't be combined with the
descriptions.
Description 1 and 2
The description
shows the title and provides a great call-to-action (CTA) to prompt the reader
to click on your ad for Ellenbrook. Please take note that the two lines can
possibly be composed of two parts of a sentence or two small sentences. It
could be read at one time. So you can start a sentence in the description 1 and
complete it in the description 2 - that's absolutely fine. However, wach
description line cannot go beyond thirty-five characters.
Display URL
It is the URL
displayed on the ad but it could be different from the real one if it is too
lengthy or too complicated. A display URL can have the keyword or the search
intent in the URL path to become more relevant.
Official Rules for Writing Ads
- Only one exclamation mark and no exclamation mark in the headline.
- Do not utilize the word 'click' or anything that is inconsistent with the performance of Google searches as per their policy.
- No exploiting of upper case.
- Recognize the character limits.
All the guidelines for Google ads are outlined here:
https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B.
The preview also
displays you how your ad will look on standard searches along with on mobile
searches and for other engines so you can be aware of how your ad will look for
all options. Once you are satisfied, click 'Save' and you will now have
completed your very first AdWords Ad for your Ellenbrook Company!
So I have aimed
to give you a little bit of an awareness of where you can begin with Digital
Advertising in Ellenbrook, but there are so many other elements which will need
your focus as your business grows. My professional advice is that you must
start finding out more and even more, and the fact that you are reading this
blog is a great start because free information like this can help you piece it
all together. If you are looking for even more though, and what to put this
into practice, then you may wish to start thinking about an SEO company to
increase your Digital Advertising. And so, if you have any questions, or simply
want to chat, simply call Internet Marketing Experts Ellenbrook on 1300 595 013
or visit, WWW.internetmarketingexpertsEllenbrook.com.au.
