Digital SEO Marketing is a daunting and
complicated area, and some of the ways that makes it even more difficult is the
way that Google is making it harder to find information. I am not ordinarily
one to fuss about the way that Google changes-- largely they are moving to make
the SEO 'game' a more honest a worth driven industry, but some things are still
irritating. So what am I grumbling about here? Well allow me to make an effort
and explain it this way.
Irrespective of how you intend to structure
your keyword investigation, everything starts with a particular core idea, one
that you ought to develop by checking out your metrics and Google Analytics.
The thought is that from this principal
idea and keyword, you then assemble a seed list of terms, expanding through
interrelated terms and synonyms of your center concept. The expansion of terms
will then begin to be tailored towards SEO ideas, content marketing, online
marketing and other points to consider.
At one point, Google was willing to make
all of its searcher keyword data available completely free to those wanting to
conduct research. However, this has all changed with the modifications made to
Google's policy and the role that '(Not Provided)' now plays.
Google has determined though that they are
going to cut back the access to the data created by specific searchers. This
includes those who are logged into a Google account such as Gmail and Google+,
as well as anyone using recent updates of Mozilla Firefox. The secure searchers
are shown in the search result site's domain including 'https' rather than
'http'.
As explaining by the Not Provided site,
www.NotprovidedCount.com, this has an effect on an ever increasing amount of
data, being upwards of 80 %. This indicates that the days of simple and free
access to marketing reports through Google Analytics accounts are at an end.
Instead, you will need to invest in a Google AdWords advertising account in
order to use Google's proprietary information.
There are a variety of good keyword
research tools out there in this day and age, however an SEO company is an
invaluable resource. With the changing nature of keywords since Hummingbird,
and the issues of 'Not Provided', it appears that an SEO company may be just
one of the quickest ways to learn the real metrics for many industry areas. The
main concern that is raised by this is how it influences the small businesses
in Ellenbrook that are attempting to conduct some DIY SEO who don't always want
to run a full SEO campaign or invest too much money in AdWords or AdSense.
Where this goes next in 2016, only time will tell. But if you are looking out
for more information on ways that you can try and get more accurate information
and metrics that will actually help you, consider approaching an SEO Agency.
Every agency is different, so do some research and find one that is best for
you. For instance, you can contact my SEO firm, Internet Marketing Experts
Ellenbrook on1300 595 013 or visit,
www.internetmarketingexpertsEllenbrook.com.au
