Digital SEO Marketing Ellenbrook is not
as simple as building a website there are of lots of different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is
because of this I really want to show to you a few lessons that I have learnt
about Facebook Ads. Why Facebook ads? Because Social media is critical to Digital
SEO Marketing, and because there are numerous facts about Facebook Ads that I
wished I knew when I first began investing with them.
Lesson # 1-- Image v Text.
This is the main thing that I really needed
to remember when first starting off. Facebook Ads must contain below 20 % text,
it is Facebook's way of making sure your ads actually are not being too
obtrusive and annoying, so you should ensure that you have a nice image in your
ad and your font isn't too large.
One thing that I have the tendency to use
is the grid tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of how much text you are making use of in the ad.
So be confident to keep this in mind and
your ads will have more effectiveness, and less automatic denial by Facebook
.
Lesson # 2-- Location, Location, location--
Don't waste your money.
If you have made a Facebook ad before you
would know that you need to select a location. So if you are a local Ellenbrook
Business then you will want to set the location to Ellenbrook. It just makes
sense, right?
But what lot of people overlook is that
they choose by default the option for "Everyone in this Location".
So I wish to explain to you what that
actually means.-- 'everyone in this location' means each person in whose
Facebook says that they are actually in Ellenbrook will be possibly targeted by
your ad. This is pretty specific, and yet still broad enough to where you may
be wasting money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
if you want people who reside in Ellenbrook, and even just people visiting.
So depending on your business, you may
prefer to be targeting people that are visiting or even on holiday in
Ellenbrook. By selecting the option for this you can make sure you are reaching
the specific people that will hopefully be engaging with your business, and
therefore get a better engagement rate on your effort.
But what it also means that if you just
keep picking 'everyone in this location' then you are by default wasting a few
of your ad's reach on people that are just visiting
So always remember this option exists, and
have a think about what options are going to work for your business.
Lesson # 2-- Image v Text.
This is the main thing that I really needed
to remember when first starting off. Facebook Ads must contain below 20 % text,
it is Facebook's way of making sure your ads actually are not being too
obtrusive and annoying, so you should ensure that you have a nice image in your
ad and your font isn't too large.
One thing that I have the tendency to use
is the grid tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of how much text you are making use of in the ad.
So be confident to keep this in mind and
your ads will have more effectiveness, and less automatic denial by Facebook.
Lesson # 3-- Mobile platforms are key.
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As most of us are probably
aware, most of Facebook users are young, and younger clients virtually only use
mobile devices. Recent figures from Facebook indicate that almost 50 % of users
under the age of 35 only use a mobile device to access Facebook.
Now, it really does depend on your
audience, but regardless of whether you are aiming at an older demographic,
most will still have mobile devices capable of using Facebook, so don't
overlook this choice.
What this means is just because you may be
on a laptop when you make and edit an ad, don't fall into the trap of assuming
that people will be seeing your ad on a desktop too. This means ensure that you
look to make sure the ad works for mobile in the preview, and you try out the
quantity of ads you want aimed solely to 'mobile.
Hopefully these few tips and pieces of
advice will help you to save some effort, time, and even some money when it
comes to Facebook ads and your Internet Marketing efforts in Ellenbrook.
If you are looking increase your Internet
Marketing campaign even further, then call Internet Marketing Experts
Ellenbrook on 1300 595 013 or visit, .internetmarketingexpertsEllenbrook.com.au.
