Internet Marketing Ellenbrook is a
complex task, and as we enter 2016, people are in a way of thinking where they
reflect back on the year that was 2015, and try and work out what life holds in
store for them next. This is of course, tough. You can certainly never figure
out what is around the bend, but if you determine the vital parts of the past
and look for trends you can get a better understanding. This is especially true
for SEO. I want to try and explain to you a couple of the major news that have
been surfacing in 2015 throughout the Ellenbrook SEO sector and the world. From
this with any luck together we can try and find out where to focus our efforts,
this will be specifically useful if you are a local Ellenbrook business.
Think Local
This is the greatest emerging trend and it
is going to keep boosting in significance. This means that if you are an
Ellenbrook company and you are looking for local clients, then this is
wonderful. Launching with the changes from Google Pigeon, we saw an emerging
pattern that local Ellenbrook searches were actually ranking higher than
business with national headquarters, or even places on the other side of town.
Why? Because with local searches people want to know what is near them! In 2016
this is going to grow even more looking at the recent Google search quality
ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also taking into consideration the My Business API as well as other things
Google has been up to in 2015 will likely prove that they are spending more
time and weighting into local search powers. So with that in mind, there are a
few technological areas that will be arising even more in 2016, so keep an eye
out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
rapidly growing abroad and are beginning to emerge in Australia and it won't be
long before they gain popularity in Ellenbrook.
Mobile wallets
Society is getting more and more used to
carrying around less money and slimmer wallets. Particularly with the global
sweep (or swipe) of PayWave or PayPass over the past few years and other quick
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 things for a local Ellenbrook business. 1-- you have to be paying
attention to growing trends, and make sure you have the capability to actually
let people pay-- as an example, if you are yet to get a PayWave or RFID reader
for your ship, then get one. And 2-- you can start benefiting from the mobile
nature of paying. This means advertising, coupons and other fantastic offers
that you can send to people on their phones and therefore directly into their
wallets.
Beacons
Beacons are an item that has had growing
use overseas and we are seeing them locally now too, but they are practically
other ways of getting offers to people locally. It works through Bluetooth, or
even a free Wi-Fi, and it just simply provides information or a discount to
people who are connected or sign up to the Beacon. This means that customers at
your Ellenbrook store, or even taking a walk past the area will be given more
enticement to actually enter the store and make a purchase. It's a brilliant
promotion and marketing tool that will continue to grow in 2016, but I wouldn't
be surprised if technology and development changes this even further throughout
the year.
Aps
We also will see even greater use of Aps
such as Snapchat and Periscope for unusual ways such as advertising. This has
been seen in America with national campaigns run by Dunkin' Donuts and Taco
Bell using these aps. It is amazing how individuals can keep reinventing ways
to get their business out there, and the same could be done for your local company
in Ellenbrook. Be creative and even explore what other people have done,
especially when it comes to social media-- if you see a little something you
like, remember of it and find a way to integrate a similar idea into you own
project.
My concluding pieces of parting advice--
and these are things that you can possibly do at this moment, today-- would be
to sign up to an all new Social Media account. Facebook, Google +, Instagram,
Pinterest. Pick one you don't have for your company yet and start a new
campaign to reach a new audience. As you reach new people, you will grow your
credibility at a local Ellenbrook level, and also boost your authority and
possibly even become a resource for people. This goes to your local SEO efforts
which are key in 2016. So you will probably discover that the future actually
looks efficient for Local businesses with patterns and technology pushing for
even greater interaction at a 'community' level. This is great for Ellenbrook
businesses, so I hope that you are as delighted as I am. With that in mind, if
you are lo9oking for more SEO advice, or are wanting to enhance your SEO
efforts, then contact Internet Marketing Experts Ellenbrook on 1300 595 013 or
visit, internetmarketingexpertsEllenbrook.com.au
